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新着求人情報
新着求人 SE  (IT-67)
募集職種 外資系製薬企業の Senior Digital Marketing Manager
その他のIT関連の求人情報はこちら
勤務地 東京
会社概要 非公開
求人要件 (Department Title and Description)
Worldwide Commercialization; Worldwide Multi-Channel Hub; Digital Hub – The Digital Hub drives the planning, execution, measurement and optimization of ** Brand digital campaigns, tactics, and programs by collaborating with Multi-Channel Hub teams, matrix teams and agencies to pull through brand strategy and meet objectives.
(Purpose/Objective of the Job)
•Drive seamless interaction between the Brand (Marketing, Medical, Access) teams, MC Hub teams, Business Info and Analytics (BI&A), matrix teams and agencies. Partners with Brands on development of brand digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
•Leverage Digital Capabilities, standards and best practices to drive customer engagement for the brand. Examples include and are not limited to web sites, Interactive Visual Aids (IVAs), eMail, Display Ads, Remote Engagement and Search Engine Marketing. Other examples to be identified based on brand/Hub needs.
•Identify and run experiments to pilot future digital marketing capabilities.
必要要件 List of minimum requirements
(Degree/Certification/Licensure) 
•4 year bachelor’s degree required
Experience – Responsibility and minimum number of years
•3+ years experience in Digital Marketing,
including in marketing strategy, brand planning, multi-channel (digital and non-digital) marketing operations and campaign/tactic execution/management
(Competencies – knowledge, skills, abilities, other )
• Experience in Digital Marketing, including:
- Websites; knowledge of multi-screen/responsive web design
- eMail campaigns
- Display ad development
- Search engine optimization
- Search engine marketing
- Interactive Visual Aids (Sales Rep’s iPad Presentation)
- Remote Engagement
- Social media execution
- Mobile apps
- Health IT (e.g. EMR/EHR)
- 3rd party sponsorships (e.g. WebMD, Medscape, Epocrates, etc)
•Ability to manage digital agencies, vendors, and project support teams
•Demonstrated excellence in operational effectiveness
•Proven track record of coordinating and collaboration across multiple teams to prioritize varying business objectives and drive action to meet business requirements; recognized as an influential leader with credibility in conflict management and expectation management
•Ability to plan, prioritize and organize campaign development/execution through project management and negotiation skills to build consensus, resolve conflicts and manage expectations
•3+ years in project/program management and ability to effectively author creative briefs and project requirement documents
•Experience and knowledge of the Legal/Medical/Regulatory review process
•Strong oral, written and interpersonal communication skills
•Experience working in the pharmaceutical or healthcare industry strongly preferred
Software that mu
年収 当社規定による 
募集背景 グローバル開発品目増加への対応及びトップ製薬企業たる技術レベルを維持・向上するため 
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